Joaquín Trapero

Founder · Valencia, Spain

I build the systems
businesses run on.

I started out moving furniture in Spain. I founded a removals company in Melbourne and rebuilt it around software. Today I build AI products: Aivy and Nonimo.

Joaquín Trapero

01 · What I'm building

Aivy

AI automation · Australia & Spain

Aivy builds automation for the unglamorous half of a business: document workflows, finance and accounting integrations, customer chatbots, internal tooling. Fixed-scope pilots in four to six weeks, built to pass a procurement review rather than a demo.

Nonimo

Privacy software · Mac & Windows

Teams already paste client data into ChatGPT, Claude and Copilot. Nonimo finds the sensitive parts and replaces them on your own machine, before anything leaves it, so people keep the tools they like and the data stays where it belongs.

02 · Where it came from

North Removals, Melbourne

I founded North Removals in 2019, the year I arrived in Australia, and spent seven years building it into one of the most recognised moving companies in Melbourne. I remain its founder and majority shareholder.

The interesting part was never the trucks. Quoting, dispatch, payroll, customer messaging: all of it was built in-house, because nothing off the shelf fit. That work is what turned into Aivy.

Founded
2019
Five-star reviews
1,000+
Google rating
5.0

03 · The short version

I started in the moving industry in Spain and worked my way up to regional manager for one of the largest moving companies in the country.

Then I moved to Australia and started again from nothing. A new market, a language to learn, no network. North Removals came out of that.

What I actually learned there was that most businesses are not held back by the work. They are held back by everything wrapped around the work: the quotes, the handoffs, the admin nobody wants. That is the part I build now, and AI made it far cheaper to build.

Since 2026 I have been based in Valencia, Spain, where I am building Nonimo.